WE ARE

The Created started in the boot of a Honda Jazz - with a box of inventory, a mustard seed of faith, and an idea just crazy enough to work. It did, but not alone.

Today we're a team of five, proudly operating out of our office in Techno Park, Stellenbosch.

Marlise, our founder, is the one who traded a full-time job with her nose in the spreadsheets for this crazy venture. Shân runs our digital world. if you found us online, that's her. She keeps the website alive, the content flowing, and somehow makes it look relatively easy. Spoiler: it isn't. Elchristi makes sure The Created gets into the right hands and the right spaces through valuable partnerships. She is also the resident cheerleader who makes sure we never forget to have fun! Senobia is the calm and steady presence behind every order that leaves our door and is quietly the reason everything runs as smoothly as it does. And Natasha is the friendly voice behind customer interactions, making sure every customer feels looked after.

We don't just work together - we build together. From concept to customer, this is a team effort!

Our jewellery is imported and produced by international suppliers with whom we have built long-term personal relationships.

We don’t simply select pieces from catalogues and resell them. We carefully select jewellery in person, selecting only a small portion for our collections based on two equally important factors - quality and design.

Once the jewellery arrives in South Africa it undergoes an in-house chemical test and in-depth quality control - every clasp, chain, ring, and finish is inspected by hand.

This approach allows us to offer high-quality, long-lasting jewellery at an accessible price point, while supporting local employment and partnering with other creators.